(Selected Work)
Website Design & Development
A high-performance website built for a Permian Basin equipment rental company. Dark, industrial aesthetic with bold typography, fast load times, and a quote-driven conversion flow.
Client
Advanced Equipment Rental
Location
Midland, TX
Services
Web, Strategy, Photo
Industry
Oilfield Rentals
Year
2024
Advanced Equipment Rental needed a digital presence that matched the grit and reliability of their 24/7 operation. Their old site was outdated, slow, and failed to convert visitors into qualified leads. In a competitive Permian Basin market, first impressions matter — and their website wasn't making one.
We started with strategy: understanding their fleet, their customers, and the urgency of oilfield operations. The design direction was intentionally bold — a dark, cinematic hero with a nighttime rig photograph that immediately signals "we work when you work." Red accents were used sparingly for high-priority CTAs, creating a visual hierarchy that drives users straight to "Get a Quote."
The equipment catalog was rebuilt with clear categories (Generators, Manlifts, Skid Steers, Pumps, Light Towers) and high-quality photography. Every page was optimized for speed and mobile performance, knowing that many of their customers browse from job sites.
24/7
Service Highlighted
7+
Equipment Categories
<2s
Load Time